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International Marketing Plan for an Application with Sweden as a Target Country : Case Company: Smappy Application Oy
(2022)
An international marketing plan is developed when a business wants to increase brand awareness and expand its product(s)/service(s) globally. It is usually carried out to understand the target market and competitive environment and to create a...
Implementing inbound marketing for a coliving company : Allihoop
(2022)
This thesis project was commissioned by a coliving company based in Stockholm, Allihoop. The purpose of the thesis is to understand how to successfully implement inbound marketing as part of their marketing efforts, of which the primary goal...
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The key factors that affect net promoter score for a software as a service company
(2022)
large part of the research data was provided as a secondary source provided by Company X. As such, the information used as the basis for this thesis is of the highest credibility and reliability. The direct research will be in analysing and interpreting...

